Do you wish to know the Power of Creative Content?

All you agree with me with the fact “Consumer is the King and Content is the Crown”. If you wish the King (Customer) to follow you, be ready with the beautiful Crown (Content). Once you put this Crown on the head, the King will never let you go.

So, before you move on to the nitty-gritty of the word “Creative Content”, let me travel you through the meaning of “Content”. Content is anything and everything which you can see, watch, hear or read. So it could be video, audio, image, and text. In other words, Content is all about Information.

It may be referred to as Blogs, Videos, Infographics, Social Media posts, Images. The list of such information is endless. The main purpose of any Content is to communicate with your audiences. You just need to make sure the Content must be authentic and informational. It is one of the best modes to express your knowledge and information.

Now, what do you understand by “Creative Content”? Creative Content is any information that is creatively prepared considering your target audiences in mind. How you are going to translate your ideas and views to the target script so the scope of sharing Creative Content gets completed? You have to incorporate your imagination and innovation into your Content to make it Creative.

Examples of Creative Content are website content, blog content, social media content, video content, Infographics content, e-books, case studies, white papers, webinar content, public speech, etc. Your Creative Content must be relevant, communicable, and offers the best solution to your audiences.

At this stage, you should be curious to know about different kinds of Creative Content. Here we go………

Ø  Website Content: Website Content must be developed in such a way that it would be attractive to humans and of course to the Search Engine. In other words, Content should be SEO enabled.

Ø  Blog Content: A blog is a way to publish your passion. You may share your knowledge, your experience, or the latest news/update through your Blog Content.

Ø  Social Media Content: Social Media Content is the content that are prepared by the individuals or business organizations for Social Network platforms like Facebook, Instagram, Twitter, etc. keeping a specific target audience in mind.

Ø  Video Content: Video Content is any content that features videos including Vlogs, Animations, Streaming Videos, Testimonials, Recorded Presentations, etc. You can choose any Video platform for this purpose. Most popular are YouTube, Facebook, Vimeo, IGTV, and many more.

Ø  Infographics Content: Infographics Content is a collection of imagery, charts, and no or less text that allows you to understand any topic easily and smoothly and based on "Less is More" concept.

Ø  e-Books: An e-Book or an Electronic Book is a book published digitally. Its ingredients are text, images, videos, and readable on any digital device offline or online modes.

Ø  Case Studies: A Case study is a research methodology based on in-depth investigation performed on an individual/group or event to explore the root cause of the underlying problem. These studies are available today on digital platforms. You can search and use the RCA for a similar types of cases.

Ø  White Papers: A White Paper is a detailed report or guide on a specific topic that allows the readers to better understand and solve an issue. Sometimes this may have compared with e-Books.

Ø  Webinar Content: A Webinar is an online Seminar. So any material related and required to run the Web Seminar successfully is the Webinar Content. This includes Planning, choosing the Right topic, Creation of an outline, structuring actual webinar content, Creating a stellar presentation, etc.

Ø  Public Speech: Public Speech is the recorded media (Audio/Video) that is used to educate audiences on any concern or purpose in demand. Like Public Speech of Motivational Speakers and more.

How Creative your Content is measured by the view, likes, and shares. It’s an essential ingredient of the Business as well as Consumer communication. Businesses discover prospective consumers and retain their loyal customers through Creative Content. Creative Content leads people to Brand experiences. If your Content is Valid, Relevant, and Creative, the traffic it generates will delight you.

I may strongly support the Power of Creative Content. Since my early childhood, I was desperately thinking to be a Canvas Artist. However, my upbringing never allowed me to go ahead with the passion I was born with. Gradually, I became busy with my job and family responsibilities after the required level of skill acquisition. After around 30 years, recently I found an opportunity to join a 3 days’ classroom on Doodle Graphics and you will be amazed to know that this class brings out the child from me and I started learning Doodle Graphics. This also changed my thinking that I would never be an artist again. I am blessed to show you the result of my learning here. This image is the Visual description of one of my Manager - Tony. You surely will find the Creativity here. Without using any complete sentences, I can describe him in full. Here I have shared such a vital detail through my Blog. This is a live example of the Blog Content.

Conclusion:

This is one of the examples of being creative and generating Creative Content. A well-planned and decorated Creative Content can leave a powerful impact on the readers. If you are going to form a Creative Content, be very careful while planning for its subject and sentiments of your target audiences. You should create the Content in such a way that builds a permanent bond between you and your readers/viewers. The Content must be powerful enough to engage your audiences. What’s next?

Just relax, take a deep breath and start designing your content and apply all the ingredients based on the category of the content you planned for. At the end, you definitely be able to retain your viewers and able to generate the expected lead for your efforts. 

I am Rupesh, your DigitalDuo and my mission is to empower 100,000 Business Owners to grow their Businesses Digitally & Globally using Visual Video Intelligence.

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Rupesh Ranjan

DigitalDuo

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